Industry.
SEW Experts: PPC Keyword Sets: Words to the Wise
When it comes to paid search, there’s no such thing as a free lunch. In today’s Profitable PPC column, “PPC Keyword Sets:…
AdWords Editor Update Launches Performance Statistics Download
Just over a month after releasing Adwords Editor 6.0, the team at Google AdWords has released a new update. The update launches…
Gas Prices Send Consumers Online to Shop
As gas prices rise, mall traffic has been dropping. But all is not lost for retailers. Consumers are increasingly turning online to…
Conference speakers from brand name companies at SES San Jose
Last Thursday, I had a chance to spend a full day with a diverse group of search engine marketers during the Search…
Yahoo Settles with Icahn – Yang Keeps Job; Icahn to Join Board
Jerry Yang threw Carl Icahn a bone today. So Carl Icahn called the dogs off. Yahoo! Inc. (YHOO),announced today that it has…
Yahoo and Carl Icahn Agree to Settlement
Yahoo has announced that it has forged an agreement with Carl Icahn. Here’s the details. Yahoo’s board will expand to 11 members,…
Google’s Matt Cutts on Spam, Ranking, and Your Search Future
Matt Cutts has now earned international film star status. Google Webmaster Central in Germany has created an SEO video with excellent production…
Legg Mason Continues Support Yahoo’s Current Board
In April, before Microsoft’s ultimatum for Yahoo to accept its bid came to pass, Legg Mason threw its support behind Yahoo. Now…
Auto-tagging Adwords and URL Redirects: Please Pass the Gclid
To pass the gclid or not to pass the gclid, that is the question. At least, if you’re trying to tag your…
Google Buys Russian Ad Agency for $140 Million
Google is looking to extend its global ad reach with its purchase of a Russian ad agency. Rambler Media has sold Begun…