Industry.
SEW Experts: Local Search Tactics for Tough Economic Times
What tactics and best practices can improve our local search campaigns in these challenging times? Local search marketing efforts focus around ensuring…
SEW Experts: Don’t Believe Everything You Read
Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD?…
Average Search CPC Data by Category for January 2009
Cost-per-click data by vertical category in search in the U.S.
SearchDay | Integrating Marketing Campaigns with Link Development
Today's search engine marketing news and opinion: Integrating Marketing Campaigns with Link Development; Google UK Testing New AdWords Interface; Using Search to…
hakia Releases Updated Version of ScoopBar
Semantic search engine hakia has released an updated version of its toolbar, called the ScoopBar. The new version will highlight search terms…
Ask.com Parent IAC Sees Disappointing Revenues, Plans Vertical Search Strategy
Ask.com parent IAC this week reported a $156.2 million net loss for 2008, or $1.08 loss per share. For Q4 2008, IAC…
SEW Experts: Integrating Marketing Campaigns with Link Development
Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns,…
SearchDay | Google and the Obama Administration
Today's search engine marketing news and opinion: Google and the Obama Administration; Share Your Location with Friends on Google Maps; FriendFeed Updates…
Changes in Attitudes Needed For Success of Google’s Latitude
The new track a friend product from Google – Latitude may need some change in the attitude of people regarding privacy if…
Google UK Testing New AdWords Interface
UK based SEM company AccuraCast reported about Google’s testing of a new interface in AdWords. The interface shows a few new layouts…