Industry.
Brand TLDs vs .com: why the world’s biggest brands are making the switch to their own web extension
New Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about…
Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Chan-Zuckerberg Initiative acquires AI-powered search engine Meta
The Chan-Zuckerberg Initiative has made its first acquisition – of an AI-powered search engine called Meta.
Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?
Between the long-awaited rollout of Penguin 4.0, a strengthening of Google's mobile-friendly ranking signal and the 'Possum' algorithm update impacting local search,…
Four most important search marketing news stories of the week
This week, we look at a new feature by Instagram that models itself on Facebook; moves by Google to tackle 'non-authoritative' sites…
What exactly is a marketing cloud, and do you need one?
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the…
Workplace by Facebook: a reality check
There’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the company…
Three major developments that will shape multi-channel marketing in 2017
As we close out the year, what are some of the major developments that are likely to shape multi-channel marketing in 2017?
Five most important search marketing news stories of the week
Content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain…
Marketers now turn to social for product launches
When it comes time to launch a new product, the majority of marketers in the US, the UK, and Australia are now…