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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

Yahoo! Expands Smart Ads Program with Tech Partnerships

Despite data that shows how search and display provide a higher ROI than either method alone, online marketers still sometimes have a…

By Nathania Johnson · 22 May 2009

Industry

adCenter Makes Website Exclusion and Site Performance Reports Available for Content Ads

Earlier this week, Microsoft’s adCenter launched a contextual ad network, Content Ads. Two new adCenter features allow advertisers greater control in ad…

By Nathania Johnson · 22 May 2009

Industry

Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles

Andrew Goodman, the editor of Traffick, has posted “Is Guy Kawasaki Singlehandedly Ruining Twitter (Part 2).” Goodman takes a deeper look at…

By Greg Jarboe · 22 May 2009

Industry

SearchDay | Cabela’s, Performics, and Performance Marketing

Today's search engine marketing news and opinion: Cabela's, Performics, and Performance Marketing; Google Updates Search Suggestion Feature; Ask.com Adopts Live Search's Hot…

By Kevin Newcomb · 21 May 2009

Industry

Google Updates Search Suggestion Feature with Links and Personalization

Google is making 4 major updates to its search suggestion feature. If you’re not aware, Google Suggest is a list of keywords…

By Nathania Johnson · 21 May 2009

Industry

Ask.com Adopts Live Search’s Hot Spot Photos, With Ad Twist

Last year, Microsoft’s Live Search began adding large images to the homepage with various “hotspots” that, when clicked on, directed visitors to…

By Nathania Johnson · 21 May 2009

Industry

YouTube Insight Now Downloadable, Plus Google Analytics for Brand Channels

Google has a couple of new releases for analytics features on YouTube. First up is the ability to download Insight from YouTube.…

By Nathania Johnson · 21 May 2009

Industry

Top 10 Search Terms in 10 Categories, April 2009

This month's top 10 search terms in 10 categories by search volume.

By Sew Staff · 20 May 2009

Industry

SearchDay | Before You Start Link Building

Today's search engine marketing news and opinion: Before You Start Link Building; Microsoft, hakia Launch Contextual Ad Networks; SearchIgnite Adds Click Attribution;…

By Kevin Newcomb · 20 May 2009

Industry

AdWords Search Query Performance Reports Nix ‘Other Unique Queries’ for Details

The Search Query Performance Report in Google AdWords just got more detailed. Instead of lumping queries with low volume into a line…

By Nathania Johnson · 20 May 2009