Industry.
Google tests AR for Google Maps: Considerations for businesses across local search, hyperlocal SEO, and UX
Last month, Google tested AR functionality in Google Maps. What are the implications of VPS, street view, and machine learning for local…
Bing takes over Yahoo ad delivery: Five things to prepare
The biggest impact here will be in the advertiser workflow. Great news for those seeking efficiency and less time spent on the…
How to increase conversions: Ideas, tools, examples
Digital marketers are often more concerned with attracting traffic to a site than boosting on-site conversions. 8 ways to increase ecommerce conversions.
Five proven content formats to maximize link acquisition with digital PR
14 stellar examples of distinctly link-worthy digital PR campaigns, broken into five specific categories of content formats.
Luxury marketing search strategy, Part 1: Consumer mindset
Why do we buy luxury brands? A look into the psychology driving our purchase decisions -- and how search marketers should therefore…
Google RankBrain: Clearing up the myths and misconceptions
It’s been nearly 3½ years since Google announced RankBrain, but we have little detail about how it works. Here's what we actually…
Alternatives to Google: Mojeek believes a truly independent and tracking-free search engine must be built from scratch
Mojeek's elevator pitch: "Independent and unbiased search results with no user tracking." Deep dive into how they stack up as an alternative…
YouTube + child safety: Is the service doing enough?
YouTube has had quite the month in the way of child safety concerns. We look at an overview of what's happened and…
Google / YouTube and brand safety: What’s next?
Eight in 10 CMOs say brand safety keeps them up at night, according to a study from December 2018. The latest advertiser…
Lessons learned from launching 100+ content-led link building campaigns
Eight takeaways on content-led link building campaigns. James earned >2,500 links from publications including the BBC, the Guardian, USA Today, and Vogue.