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The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,046 articles
Latest in Industry

Yahoo Opens Up Search Results

Third-party publishers will soon be able to create plug-ins that will change the appearance of their listing on a search results page.

By Kevin Newcomb · 26 Feb 2008

Industry

SEW Experts: Global SEO Strategy: Advanced Search for Large Enterprises

Many companies have chosen to expand overseas with the growing global economy. With this, each multinational must develop a search marketing strategy…

By Kevin Newcomb · 26 Feb 2008

Industry

SEW Experts: SEO Site Clinic: American Express

You’d expect large companies to adhere to basic best practices in SEO, usability and accessibility. But you’d be wrong. In today’s au…

By Kevin Newcomb · 26 Feb 2008

Industry

Highlights from the SEW Blog: February 18-22, 2008

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

By Kevin Newcomb · 25 Feb 2008

Industry

Search Headlines & Links: February 25, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 25 Feb 2008

Industry

Flickr photo sharing awards for SES London 2008

Search Engine Strategies London wrapped up last week and the 2,000 attendees have returned to work with a new understanding of how…

By Greg Jarboe · 25 Feb 2008

Industry

SEW Experts: Google AdWords Contextual Advertising Mystery Solved

Readers have tried running placement-targeted campaigns, and found many AdSense publisher sites don’t seem to be available to them. In today’s Content…

By Kevin Newcomb · 25 Feb 2008

Industry

How It Came To This: Virals vs. Microsoft

Microsoft recently published a letter from Kevin Johnson, President of Microsoft’s Platforms & Services Division, to his team. The letter details Microsoft’s…

By rumo · 24 Feb 2008

Industry

Searching for Gotti in the Brave New JackassWorld

So I was reading Techmeme, clicked thru to the Times of London story on Apax Partners bidding on Reed Business Information (£1.25…

By Kevin Heisler · 23 Feb 2008

Industry

Search Headlines & Links: February 22, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 22 Feb 2008

Industry

Yahoo Says “You Like Me, Right Now, You Really Like Me”

Well, that seems to be the case for both Sally Field and Yahoo. When Sally won her second Oscar, she felt the…

By rumo · 22 Feb 2008

Industry

The Tao of Crafting Strategic SEM Partnerships

First, maybe you’re in-house, working for a CPG big-brand,  e-marketing multi-million dollar health insurance products, a solo designer, are president of a…

By Marty Weintraub · 22 Feb 2008

Industry

Google’s Microsoft Yahoo Internet Doomsday Scenario: Google’s Brin

Yesterday Google co-founder Sergey Brin described the Internet doomsday scenario if Microsoft wins its Yahoo takeover bid. How does Google love thee,…

By Kevin Heisler · 22 Feb 2008

Industry

The Ginsu Guide to Search Analytics

Search analytics as sharp as a Ginsu knife. But WAIT, there's more...

By Frank Watson · 22 Feb 2008

Industry

How to Market Your Search Engine Agency – Part 2

You've created a foundation with the four building blocks of marketing success. Now, the five key strategies to build your business.

By Fionn Downhill · 22 Feb 2008

Industry

How Search Marketing Slays Seasonality in Travel

Travel search marketing is killing seasonality. Why the best hotels and airlines dance on seasonality's grave.

By Elisabeth Osmeloski · 22 Feb 2008

Industry

SEW Experts: The Ginsu Guide to Search Analytics

The ability to track online (and in many cases offline) advertising to offline conversions has been the biggest hurdle in measuring ROI…

By Kevin Newcomb · 22 Feb 2008

Industry

SEW Experts: How to Market Your Search Engine Agency – Part 2

Although we’re in the business of marketing, there are many different things to consider when writing your own marketing plan. In today’s…

By Kevin Newcomb · 22 Feb 2008

Industry

SEW Experts: How Search Marketing Slays Seasonality in Travel

The most sophisticated advertisers in online travel rely on years, even decades of data collection and analysis to formulate their marketing plans.…

By Kevin Newcomb · 22 Feb 2008

Industry

Search Engine Strategies London — Day Three

Birthdays, Elephants, Tools, & Booze: SES London Day 3, SEOmoz SES London 2008 – Local Search, Endless Plain SES London 2008: The…

By Kevin Newcomb · 21 Feb 2008

Industry

Search Headlines & Links: February 21, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 21 Feb 2008

Industry

comScore Search Engine Rankings: Google Up, Double Digit Growth for MSN Live

Rich search engines got richer in January in the monthly search engine rankings. Among the Top 50 properties worldwide some surprises surfaced…

By Kevin Heisler · 21 Feb 2008

Industry

Google to Offer AdSense Video Units

Google today opened up its 9-month-old pilot program to allow qualified publishers to put video ad units on their sites. The AdSense…

By Kevin Newcomb · 21 Feb 2008

Industry

Social Media and Online Commerce: Birth of Socialommerce™

Facebook will kill Twitter. Google gets social. Place your bets now on social search.

By Erik Qualman · 21 Feb 2008

Industry

SEW Experts: 5 Ways to Discover Link Building Ideas

Coming up with great link building ideas can be a challenge. It requires creativity, research, and thinking outside the box. In today’s…

By Kevin Newcomb · 21 Feb 2008

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