Industry.
AdWords Editor Update Launches Performance Statistics Download
Just over a month after releasing Adwords Editor 6.0, the team at Google AdWords has released a new update. The update launches a highly requested feature: the ability…
Yahoo Settles with Icahn – Yang Keeps Job; Icahn to Join Board
Jerry Yang threw Carl Icahn a bone today. So Carl Icahn called the dogs off. Yahoo! Inc. (YHOO),announced today that it has…
Yahoo and Carl Icahn Agree to Settlement
Yahoo has announced that it has forged an agreement with Carl Icahn. Here’s the details. Yahoo’s board will expand to 11 members,…
Google’s Matt Cutts on Spam, Ranking, and Your Search Future
Matt Cutts has now earned international film star status. Google Webmaster Central in Germany has created an SEO video with excellent production…
Legg Mason Continues Support Yahoo’s Current Board
In April, before Microsoft’s ultimatum for Yahoo to accept its bid came to pass, Legg Mason threw its support behind Yahoo. Now…
Auto-tagging Adwords and URL Redirects: Please Pass the Gclid
To pass the gclid or not to pass the gclid, that is the question. At least, if you’re trying to tag your…
Google Buys Russian Ad Agency for $140 Million
Google is looking to extend its global ad reach with its purchase of a Russian ad agency. Rambler Media has sold Begun…
Microsoft’s 18% Growth Disappoints Wall Street
Google wasn’t the only one reporting second quarter revenues yesterday. Microsoft also dished, though they label the same period as their fiscal…
SEO Is Not a One-Time Fix
More and more marketers seem to understand the value and the importance of SEO. But there are still those who feel that…
The Holy Grail of SEO
The imprecise nature of SEO can put clients on edge. A reliable traffic prediction metric is truly the Holy Grail for search…
Key Themes in Online Travel
SEO and PPC play important roles for online travel sites. But the space is getting crowded, and costs are going up. Where's…
Google Earnings Top $5.37 Billion in Revenue Q2 2008
Google revenues topped $5.37 billion for the quarter ended June 30, 2008, an increase of 39 percent compared to the second quarter…
Google On User Intent in Search Queries
In the latest installment from Google about search quality, the topic du jour is user intent. Google Fellow Amit Singhal is at…
Yahoo’s Latest Letter to Shareholders: We’ll Sell for $33 Per Share
In a letter that is likely to believed by almost no one, Yahoo regurgitated much of the same old statements about Microsoft…
SEM.edu: College and Career Points
Though few and far between, there are opportunities to learn search marketing at an accredited university. Our readers share a few programs…
SEW Experts: Internal Links And My High School Evolution
Understanding internal linking is made easier by comparing it to high school. In today’s link building column, “Internal Links And My High…
SEW Experts: SEM.edu: College and Career Points
Though few and far between, there are opportunities to learn search marketing at an accredited university. In today’s SEM.edu column, “SEM.edu: College…
Google’s Path to Domination
And you may ask yourself, 'how did we get here?' Today's search landscape is a result of Yahoo trying to integrate large…
Q&A with Google’s Tim Armstrong
Canadian Business Magazine has an excellent Q&A with Google’s Tim Armstrong. Here are some choice excerpts that show where Google’s headed and…
Google to Hold Ad Planner Webinars
Google recently announced Ad Planner, its new media measurement tool. The tool is designed to help media buyers in their ad campaign…
DoubleClick to Launch Proposal Exchange Platform
Currently being tested by over 20 companies, DoubleClick has an electronic propsal exchange platform in the works. In a 2007 survey, 70%…
Microsoft Server Update Includes New Enterprise Search Features
Microsoft has released an update to its servers and new enterprise search features are included in the mix. The update (which is…
AOL Seeks Microsoft Deal Before Yahoo Aug 1 Shareholders Meeting
AOL is feeling the urge to merge and soon. Time Warner is reportedly seeking a deal with Microsoft prior to the fast-approaching…
Google to Scramble YouTube User IDs and IP Addresses in Viacom Case
Yesteday, I reported that YouTube user viewing histories would not longer be handed over to Viacom by Google per an agreement by…
SEW Experts: When Being First Isn’t Worth It
A new report from AdGooroo shows that, generally speaking, for short keywords it’s not profitable to bid your way into the high…
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