Digital Marketing.
Eight simple steps to write epic product descriptions that boost conversions
A well-written product description plays a major role in moving customers through your sales funnel. We have broken down techniques to write epic product descriptions.
2021 Search marketing: The year of automation
Today's SERPs are riddled with shopping ads, Quick Answers, popular products, and videos. Key elements marketers must master in 2021 to stay…
2021 Digital marketing predictions for small businesses
Sendinblue's CEO, Steffen Schebesta highlights five digital marketing trends for small businesses in 2021.
Four expert digital marketing strategies to convert bottom-funnel prospects
The bottom of the funnel is all about the nudge, where creativity matters more than the intensity. CEO of Over The Top…
Search in 2021: Five must knows for advertisers and marketers
2021 is set to be one of the most interesting years for search yet. Adthena's VP of Marketing highlights five must-knows for…
SEO takeaways from 2020: A review of the most unusual year for search
A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus…
How brands should meet customers in their new (virtual) reality
Brands are increasingly providing online shoppers with great virtual interactions. Here's how to create compelling marketing around these evolved websites.
Six ways to steer marketing in the post-pandemic world
The COVID-19 pandemic changed the way consumers behave. Six strategic tips to help you market in the nearly post-pandemic world.
What affiliate marketers have missed about Google Analytics
This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA…
Five email marketing predictions: Continuing trends and new opportunities
Email marketing 2021 and how 2020 impacted the Industry’s most valuable channels. Validity's VP of Customer Engagement shares email marketing predictions.
Eight ways to align your customer acquisition strategy in 2021
Customer acquisition has drastically changed due to the COVID-19 pandemic. How will businesses survive in future uncertain times? Here are eight tips…
Five strategies to promote your business using LinkedIn Stories
How to promote your business using LinkedIn stories.
What a chaotic digital media landscape means for advertisers as 2020 ends
Media buying has recently become more strategically important. The chaos of 2020 won’t change that, but it could create new pressures.
Social media analytics 101: The data that matters most
What stats should be analyzed first? What metrics to choose? How to analyze the collected data? This article covers social media analytics…
Need to step up your social media marketing? Follow this recipe
Boosting your social media advertising means capturing the right audiences at the right times. 3 essential ingredients for better sponsored post engagement.
Jingle all the way: What will 2021 mean to the advertising world?
Alex Zakrevsky, CEO of Allroll, shares his takeaways from the OTT Executive Summit and perspectives on what 2021 will have in store…
Take your campaigns to deeper levels by disrupting the peace
The key to a more inclusive and innovative customer experience is embracing a controlled chaos mindset. Take these steps to effectively mix…
SMB’s guide to marketing: Stand out and boost sales during the holidays
Learn from small business digital marketing expert Steffen Schebesta on how to stand out from the competition and drive sales during the…
SEO Trends 2021: What every marketer should know
SEO is undoubtedly fruitful for businesses to dominate with their online presence. Let’s take a quick look at some of the popular…
How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher
An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right…
How to use heatmaps to level up your content marketing game
Heatmaps help you uncover less effective content and redesign it to improve the overall performance of your marketing campaigns.
Seven smart ways to upgrade your ecommerce content marketing strategy
92% businesses consider it an asset and it gets you 3X more ROI vs paid search. Strategic ways to use ecommerce content…
Five SEO tips that capture holiday attention and boost sales
Between the Q4 rush, the abbreviated weeks due to bank holidays, and having to juggle a litany of “real world” holiday prep,…
Social media techniques to integrate into your digital PR strategy
Pitching digital marketing content doesn’t have to be dry and robotic. Establishing a connection on social media can be the first step…
How to use content marketing to boost ecommerce conversions and user experience
From in-depth guides to how-to videos, these content marketing strategies can help boost your ecommerce site’s user experience and get customers to…
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