Digital Marketing.
What affiliate marketers have missed about Google Analytics
This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA…
Five email marketing predictions: Continuing trends and new opportunities
Email marketing 2021 and how 2020 impacted the Industry’s most valuable channels. Validity's VP of Customer Engagement shares email marketing predictions.
Eight ways to align your customer acquisition strategy in 2021
Customer acquisition has drastically changed due to the COVID-19 pandemic. How will businesses survive in future uncertain times? Here are eight tips…
Five strategies to promote your business using LinkedIn Stories
How to promote your business using LinkedIn stories.
What a chaotic digital media landscape means for advertisers as 2020 ends
Media buying has recently become more strategically important. The chaos of 2020 won’t change that, but it could create new pressures.
Social media analytics 101: The data that matters most
What stats should be analyzed first? What metrics to choose? How to analyze the collected data? This article covers social media analytics…
Need to step up your social media marketing? Follow this recipe
Boosting your social media advertising means capturing the right audiences at the right times. 3 essential ingredients for better sponsored post engagement.
Jingle all the way: What will 2021 mean to the advertising world?
Alex Zakrevsky, CEO of Allroll, shares his takeaways from the OTT Executive Summit and perspectives on what 2021 will have in store…
Take your campaigns to deeper levels by disrupting the peace
The key to a more inclusive and innovative customer experience is embracing a controlled chaos mindset. Take these steps to effectively mix…
SMB’s guide to marketing: Stand out and boost sales during the holidays
Learn from small business digital marketing expert Steffen Schebesta on how to stand out from the competition and drive sales during the…