Content.
Google trends in COVID-19 times and how to use them in your content strategy
Google Trends can help understand and predict consumer behaviour post-pandemic. Director of SEO at Stella Rising, John Morabito takes a closer look…
Why content campaigns need to be surprising to earn top-tier press
How do you know if your content is worthy of being viral? Fractl's Brand Relationship Manager, Domenica D'Ottavio shares key ingredients of…
Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business
Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach accordingly.
Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us
Fractl's Marketing Director, Amanda Milligan looks into how various brands are responding to the COVID-19 crisis through content. Important lessons for other…
Seven tips to sharpen your writing skills and copywriting technique
Zac Johnson shows you seven ways to improve your writing and copywriting skills.
Driving conversions: No other method is more effective than video marketing
Magisto states, 60% of businesses spend more than a quarter of their marketing budget on video. Hope Horner, CEO of Lemonlight Video Production guides…
Consumers go to YouTube for uplifting content during COVID-19
Channel Factory Consumer Survey reveals contextual opportunities for brands. People are relying on YouTube for positive videos on DIY, cooking, and more.
Effective SEO copywriting hints to increase your traffic in 2020
While ranking well on SERPs has its benefits but you can't ignore your readers. Tips for SEO copywriting to build trust and credibility.
The email marketing landscape 2019 and way ahead for 2020
The email marketing landscape drawn from 2019 and the way ahead for marketing professionals in 2020. Hyper-personalization, integrating social, and more.
Five tips to establish a successful content creation process
Even if publishing frequency doesn’t directly affect rankings, there are many reasons to be consistent with content creation. Tips to help you…