Content.
Marketers have high hopes for automated content
In a poll conducted to accompany the ClickZ Intelligence Digital Trends 2016 report, nearly a quarter of respondents identified content marketing as…
Ecommerce blogging: five proven reasons why it should be part of your SEO strategy
Should ecommerce businesses blog?
How content marketers and SEO experts can optimize for RankBrain
Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is…
Five ways to quantify relevance in content marketing
When it comes to content marketing, how do you quantify relevancy? Can you determine just how relevant you are, and how you…
What should I do when I discover a competitor’s Private Blog Network (PBN)?
Wherever you land on the private blog network (PBN) argument, it always pays to have a plan in place for when you…
What is content syndication and how do I get started?
Here we'll take a look at the practice of content syndication and answer a few questions.
What are the biggest video marketing trends of 2016?
Video marketing certainly isn't new, but the growing need for visual content across distribution channels has turned it into one of the…
Should you use a hamburger icon on your mobile menu?
The three-line 'hamburger' menu icon receives a lot of vitriol. It is variously described as “controversial”, “notorious” etc. but it is rapidly…
Images: three optimisation tips to help speed up your site
People like fast websites and so does Google.
How The Telegraph’s SEO strategy led to a Brexit traffic boost
The EU referendum has delivered a nice traffic boost for the UK's newspaper websites, according to ABC figures released this week.