Content.
Want media coverage? Make sure your content is emotional
New Fractl study shows which emotions are most prevalent in highly-linked-to content in each industry.
How to use trending keywords from current events in content marketing
Using trending keywords from current events in content marketing requires sensitivity, but doing so correctly can provide significant SEO results.
Lessons from lockdown: Four content types that users really engage with
CEO of Go Up Ltd. shares four engaging content types that have seen businesses succeed during the lockdown.
Thesis and Adobe prove SEO content doesn’t have to be boring to be useful
Fans know your name and where to find you but what about the rest of the internet? You need to attach yourself…
Tips and tools to combine content marketing and PPC
Content marketing and PPC can greatly improve the quality of blog content, landing pages, and bring more quality leads to your online…
How to build your brand authority through content marketing
By demonstrating your expertise through content, you can make major strides in building trust and ultimately increasing sales.
Guide: How to use podcasting in your content marketing campaign
Georgi Todorov shares a comprehensive guide on podcast content which encompasses the benefits, SEO perks, types of podcast content, publishing and marketing…
Studying the anatomy of a successful high-conversion landing page
Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of…
Content creation guide: How to effectively think of SEO at every stage
To compete in the race to the top of SERPs you need to make sure your target audience can find your content.…
Five SEO content types to power and grow your business through 2020
Search friendly content that is targeted, optimized, and engaging differentiates front-runner brands from the rest of the crowd. Jim Yu shares five…
How to use headlines to help create and optimize content
Fractl's Growth Specialist shares a guide on how to optimize content through effective headlines. It covers how you can frame, promote, pitch,…
How the global lockdown is changing user behavior and digital consumption
People have become more open to video content, online shopping, e-learning, and more. Observations of how global lockdown is changing user behavior.
Why these three content types are winning quarantine season
Lead digital PR strategist at Directive, Ashton Newell helps businesses create content that can help businesses reach their people. Observations, tips, and…
How writers can optimize content for a variety of search engines
UK Linkology's Content Marketing Manager walks you through the complex process of optimizing content for search engines beyond Google - Bing, DuckDuckGo,…
Google trends in COVID-19 times and how to use them in your content strategy
Google Trends can help understand and predict consumer behaviour post-pandemic. Director of SEO at Stella Rising, John Morabito takes a closer look…
Why content campaigns need to be surprising to earn top-tier press
How do you know if your content is worthy of being viral? Fractl's Brand Relationship Manager, Domenica D'Ottavio shares key ingredients of…
Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business
Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach accordingly.
Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us
Fractl's Marketing Director, Amanda Milligan looks into how various brands are responding to the COVID-19 crisis through content. Important lessons for other…
Seven tips to sharpen your writing skills and copywriting technique
Zac Johnson shows you seven ways to improve your writing and copywriting skills.
Driving conversions: No other method is more effective than video marketing
Magisto states, 60% of businesses spend more than a quarter of their marketing budget on video. Hope Horner, CEO of Lemonlight Video Production guides…
Consumers go to YouTube for uplifting content during COVID-19
Channel Factory Consumer Survey reveals contextual opportunities for brands. People are relying on YouTube for positive videos on DIY, cooking, and more.
Effective SEO copywriting hints to increase your traffic in 2020
While ranking well on SERPs has its benefits but you can't ignore your readers. Tips for SEO copywriting to build trust and credibility.
The email marketing landscape 2019 and way ahead for 2020
The email marketing landscape drawn from 2019 and the way ahead for marketing professionals in 2020. Hyper-personalization, integrating social, and more.
Five tips to establish a successful content creation process
Even if publishing frequency doesn’t directly affect rankings, there are many reasons to be consistent with content creation. Tips to help you…
Top tips to grease your email marketing wheels in 2020
As email marketers, first and foremost, you will have to think about re-inventing the existing email marketing strategies in a big bang…
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