Content.
Three tips for a content marketing plan that makes your customers the central focus
In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content…
Get 2018 started with an updated multi-channel digital marketing strategy
Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and…
Artificial intelligence and machine learning: What are the opportunities for search marketers?
The explosion of big data has meant that humans simply have too much data to understand and handle daily. For search, content…
How to amplify your content marketing with influencer-driven writing contests
The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information…
How to align your content strategy with your sales funnel
From awareness of your brand or business via social media, to influencer recommendations, all customers generally need incentives to purchase. This makes…
Smart shopping season checklists: Mobile and desktop, content and SEO
Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the…
5 steps to making your content smarter
The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted…
How indie publishers can monetize in the shadow of Facebook and Google
With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left…
Duplicate content FAQ: What is it, and how should you deal with it?
There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives…
How to write blog headlines that drive search traffic
Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages.…