PPC.
How to avoid these common PPC mistakes
Not only beginners make mistakes, here is an overview of the most common fails that PPC professionals make and how to avoid them…
How to transfer insights from search to social campaigns
Sana Ansari shares some of the easiest ways to gather learnings from search engine marketing and leverage them in paid social.
Four ways you can use AI to optimize your AdWords campaigns
As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords…
Using the new Google AdWords dashboard
The new AdWords interface has many features that can help users save time when managing their PPC account. Ann Stanley documents all…
Closing the knowledge gap: how do you ensure paid search transparency?
Driving transparency across all channels in paid search will lead to better insights and results.
How Dynamic Search Ad campaigns could unlock SEO success
This article aims to cover just one of the ways to use PPC Dynamic Search Ad data alongside SEO metrics, the range…
A beginner’s guide to paid search
Fountain Partnership provides an overview of paid search for beginners. When done properly, paid search can grow businesses exponentially. Set your goals,…
How to expand marketing reach in the slow season, part 3: Yahoo Gemini
Yahoo Gemini can be an excellent source of reach, new users, and even direct response with its retargeting options. It’s worth investing…
From being too broad to being too lazy: three common PPC fails
Everybody thinks they have the PPC landscape nailed down, but there a lot of missteps and myths that derail PPC campaigns. Ashley…
When to just say “no” to bidding on brand
Mike Turnham explains why brand bidding in PPC isn't always the best option; a PPC manager will only add value by growing…