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Ses Staff
2005
Local Search Marketing Tactics – SES San Jose 2005
We’ve been doing panels on local search for nearly two years now, to help prepare attendees for this growing and…
Did Ya Pick Me To Speak?
Folks are asking me if I’m going to take them up on pitches to speak. Here’s the deal:
Successful Site Architecture – SES San Jose 2005
If you build it badly, they won’t come. That’s the general theme of our popular Successful Site Architecture session, which…
Landing Page Testing & Tuning – SES San Jose 2005
Search marketers spend so much time, effort and money getting people to their web sites that often the quality of…
Site ECG – SES San Jose 2005
Site ECG is a new session for Search Engine Strategies San Jose 2005. The idea is to look at ways…
Ad Management: Do Humans Matter? – SES San Jose 2005
Cue soundtrack from The Terminator. Cue voice over: With search marketers handling hundreds or thousands of terms, it was only…
Dealing With Contextual & Other Non-Search Ads: SES San Jose 2005
Every session I plan for Search Engine Strategies has to be related to search — and search marketing in particular…
Perfecting Paid Listings: SES San Jose 2005
Another returning session from SES New York is Perfecting Paid Listings. A couple of years ago, we used to have…
The Search Landscape: SES San Jose 2005
One of our jam-packed sessions from SES New York returns for SES San Jose 2005. It’s The Search Landscape, where…
Creating Compelling Ads: SES San Jose 2005
I just wrapped-up preparations for our Creating Compelling Ads session at SES San Jose 2005. Although it’s not marked “new”…
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