MediaPost reports that keyword prices for the second quarter have pretty much remained flat from the previous quarter. The DoubleClick’s Performics study showed a slight increase in the “cost-per-keyword” of 14 cents or about 0.5 percent. The number of clicks grew 32-percent year-over-year, with “active keywords” growing almost 50-percent.
Cost-Per-Keyword Increases Slightly In Q2
Want SEW higher in your Google results?Add as a preferred source
More in PPC
View moreAdWords Scripts Discovery – Pause and Enable Ads Based on Dates
The simple AdWords Script that has allowed ads to be paused or enabled on certain dates through the engine, without having to create a separate campaign.
7 Labels Features You Will Love in DoubleClick Search
Here is a look at seven of the best lables features of DoubleClick Search, and how they can help your day-to-day account management.
Remarketing Across Ad Exchanges With DoubleClick Search
DoubleClick Search's Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Here's a walk-through of the feature.