Mining for SEO Gold in Search Engine Patents

The major search engines are all frequent filers of patent applications. While most of these documents make for fascinating reading, do they offer any useful clues for optimizing web pages that might give search marketers an edge? Maybe, maybe not, said a panel at a recent Search Engine Strategies conference. Shari Thurow was there and has more on the session in today’s SearchDay article, Do Patents Point to SEO Gold?.

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Solving the agency search intelligence gap

How can agencies fill the voids in their search intelligence? Ian O’Rourke, CEO, Adthena, and Stephen Davis, Global Product Leader for Media Intelligence, Kantar shed light on this dilemma.

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What to expect from SEO in 2021?

Want to learn the most important trends to be on the lookout for in 2021? Read our article to find out the top SEO trends for 2021.