It’s certainly not the first of its kind, but given that Fortune Interactive’s CEO is noted search marketer and blogger Andy Beal, it’s worth noting that the firm has launched a reputation monitoring service.
Fortune’s offering joins those of several other specialty firms, as well as PR firms with similar practices.
Mass-produced content, manufactured links and deceptive pages can leave a business with a much larger cleanup job than its SEO budget allowed for. Here is what to recognise, what the consequences actually mean, and what to do instead.