U.S. SEM Firm Innovation Interactive Acquired by Japan's Livedoor
It’s SEM acquisition time! Clickz reports that Japan’s Livedoor has acquired Innovation Interactive, parent to 360i and SearchIgnite. Financial terms were not disclosed.
Innovation’s clients include large SEM customers like Office Depot and Forbes, as well as thousands of small business customers using its self-service online marketing tools. Its SearchIgnite search management software helps sophisticated marketers and advertising agencies like Digitas manage their own SEM campaigns.
More info in this news release.
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