Via Gary Stein,
How
BodyBuilding.com pumps up sales by word of mouth marketing from Internet
Retailer looks at how BodyBuilding.com expects to make web sales of $48 million
this year largely off of traffic driven by free search listings. Rather than
spend on search ads, the company has tons of articles that serve as fodder to
attract natural search engine traffic.
BodyBuilding.com Builds $48 Million In Sales Off Natural Search
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