Popular Search Marketing Myths Debunked from Jennifer Laycock at Search Engine Guide takes a nice look at
some of the popular search marketing wisdom you may hear out there and explains that it ain’t necessarily so.
Poking At Search Marketing Myths
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SEO Expectations and Commitments
You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the time spent for SEO. They need to know what to expect, and what's expected of them.