Budgeting a paid search campaign can be challenging. First, you need to decide which terms to bid on, and then how aggressively you want to bid to maintain a desired position. Do you need to be #1 for all of your terms? Studies suggest that top rankings are important, but the evidence isn’t conclusive. And bidding on lower cost terms in the “search tail” may actually lead to higher ROI in some cases.
In today’s SearchDay article, Forecasting Paid Search Traffic, guest writer Heather Lloyd-Martin covers a recent Search Engine Strategies panel where a group of experts offered advice and tips on how best to optimize a paid search campaign, to get maximum results regardless of the size of your budget.
The original search marketing event returns with SES Atlanta. Here's a preview of the one-day event on July 9, which will feature sessions in two main tracks covering all aspects of SEO and PPC, and features keynote speaker Duane Forrester of Bing.
The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC).
Bruce Daisley, Twitter's UK Managing Director, says capturing a moment can be incredibly powerful. Brands have several opportunities on Twitter, both planned and unplanned. Real-time marketing is about being the smartest by planning for your moments.
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