Search marketing firm iProspect was acquired today by the UK-based Aegis Group and will become part of their Isobar digital network.
According to a report on the Revolution web site, Aegis paid about $50 million for iProspect.
Here’s a list of some other notable acquisitions in the SEM space (it has been a very busy year):
+ 2004… 24/7 Media Purchases Decide Interactive
+ 2004… Digital Impact Purchases Marketleap
+ 2004…Doubleclick Acquires Perfomics
+ 2003…aQuantive Acquires Go Toast
+ 2000…Web Side Results Acquired by 24/7 Media For $95 Million