We’re into the holiday shopping season — are you ready for it with your search campaigns? Search
Strategies for the Holidays from iMedia offers some tips to consider, such as getting ready for a spike in traffic, an increase in branded search queries, conversion
rate rises, needing to get aggressive with copy and more. By the way, ‘Tis The Season at Search
Engine Strategies next week in Chicago is a panel that will look further at this topic.
Search Marketing And The Holidays
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