The debate over paid links is complicated. The arguments for and against the practice are often heated, with webmasters defending the practice, and search engines condemning it, in certain cases. The argument often turns to why Google, and other search engines, should care at all, and whether they have a right or ability to police the buying of links between webmasters.
Stone Temple Consulting’s John Biundo tries to put some of the argument in perspective in today’s SearchDay, “The Paid Links Debate: Shades of Gray.”
And yes, we do appreciate the irony.