How should you focus your search marketing efforts? A free webinar this week explores the differences and advantages of several different approaches to search marketing.
Until recently, the most effective way to get good search engine traffic was to spend time and money “optimizing” web pages to achieve high rankings. Now, anyone can get top rankings simply by placing the highest bids for specific keywords that appear as “sponsored listings.”
But those results are “leased” — the moment you stop outbidding your competition you get tossed off the top of the heap. This webinar explores the differences between “leased” and “purchased” search engine results, a concept first introduced to SearchDay readers by guest writer Susan O’Neil.
I’ll also look at the whole concept of “investing” in search marketing, and how to balance the mix of techniques and approaches to best meet your own needs.
This webinar is free to qualified attendees, and will last about 45-50 minutes. There will also be a Q & A session at the end of the presentations.
Buying vs. Leasing Search Engine Traffic
Date: Thursday, November 13, 2003
2:00pm EST, 11:00am PST