
AI crawlers are wrecking your analytics and bandwidth | SEW Weekly Digest
Plus: Google’s core update just reset the SEO rulebook

SEO: A Lost Cause for Services Firms?
The SaaS playbook doesn’t work for service firms. The buying journey is too complex. To stand out, you need interview-driven, story-focused assets (not SEO).
SEO that scales—what SaaS brands can teach you | SEW Weekly Digest
Plus: AI’s impact on search trends
Rethinking Growth and the Role of Enterprise SEO in Scaling SaaS Brands
With rising acquisition costs and complex buyer journeys, SaaS companies are turning to enterprise SEO as a strategic growth engine that drives long-term revenue.
🔥 SEO meets AI: The big shifts you can’t ignore | SEW Weekly Digest
Clicks are disappearing—How to stay on top of search
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