Feedburner Goes All Permanent on Their URL Redirects

If you’ve ever clicked on a link in your RSS reader and that link is associated with a site that uses Feedburner, you’ve probably noticed that the initial URL to appear in your browser’s address bar was related to the feed and not the final URL. That’s because Feedburner uses the URL to track the click.

The redirect was a 302, a temporary redirect. But now Feedburner is updating the URLs to be permanent 301 redirects.

Feedburner, which is owned by Google, says that the reason for the change was that some search engines index the feeds, which affects the popularity of a site.

If you use Feedburner, you don’t have to do anything special. The update is automatic.

More in Industry

View more
Industry

Solving the agency search intelligence gap

How can agencies fill the voids in their search intelligence? Ian O’Rourke, CEO, Adthena, and Stephen Davis, Global Product Leader for Media Intelligence, Kantar shed light on this dilemma.

Industry

What to expect from SEO in 2021?

Want to learn the most important trends to be on the lookout for in 2021? Read our article to find out the top SEO trends for 2021.