Microsoft Files Click Fraud Suit in Washington State
Microsoft has filed a click fraud suit against brothers Eric and Gordon Lam and their mother Melanie Suen. The suit was filed in the Western District Court of Washington and involves click fraud pertaining to a scheme involving auto insurance and the video game World of Warcraft.
The adCenter blog offered up a visual representation of what click fraud looks like. The image below maps IP sources and the clusters indicate automated traffic. Normal traffic would be more evenly spread with a variety of IP sources hailing from throughout the Internet.
Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, challenges, industry trends.
Voice search has been identified by the world’s leading technology providers as a huge opportunity to acquire market share over the next decade. It currently lacks mainstream adoption - but all that could change before long. So who is in the lead for the voice search "space race"?
This week sees the launch of our Marketer's Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future.
