If Search Is Recession-Proof, Watch Out For Newbie Bidders
Reprise Media Partner Joshua Stylman wrote a piece about search advertising and the impending recession detailing how search should be the last advertising method to have spend cut backs. Add the fact that search is more measurable and it seems the obvious way things should develop.
In another article looking at the situation, Search Mojo warns to watch out for the newbie search marketers that could increase bid amounts with overly aggressive minimum bids.
This could be a very real problem and I will definitely be using some of their tips to counter the situation.
Bing is adding a search link inside expanded People Also Ask questions, allowing users to run a new search for the same question and explore more results beyond the answer provided.
Bing appears to be testing a dark mode for its search results page, with the SERP switching from light to dark mode during a search. This follows Google's earlier dark mode testing on search results.
Google AI Mode is testing a bold follow-up query with an arrow at the bottom of answers that turns into a new AI Mode query when clicked, another sign Google wants users to stay in AI Mode.
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