Google has announced its newly established Product Search Partners who can help people develop and submit feeds for their products.
Seems Google likes letting people outside the company provide help to others seeking to have their products entered into the Google database. The handful of companies – the Google information page shows just three at the moment (Channel Adviser, Channel Intelligence and Single Feed) – should reap the benefits of being recommended by Google.
Google seems to like outsourcing over adding more work for themselves – the AdWords Professionals, and other non-company assistants seem to be growing. An interesting way to build a media giant.