Relevance is Relative

Google is perceived by many as being “the best” search engine, returning the most relevant results. But is it really the best search engine for all applications? While some in the general public may think so, most search marketers know that relevance is relative. In today’s SearchDay, “Search Quality Depends on Intention,” Leapfrog Online’s Steve Haar takes a look at results for some random queries across the top engines to see if one clear winner shines through.