Oh what a recursive world we live in. Andy Hagans has successfully baited links from several search marketing blogs with his Ultimate Guide to Linkbaiting and Social Media Marketing. (doh! now he’s got me doing it too!)
He’s a tricky one, that fella. He lures us in with some self-deprecating anti-linkbait talk, like “Is anyone else sick of link baiting yet? I sure am.” Then he proceeds to write more than 3,000 words on the topic. The man is a master-baiter.
Google is testing clickable anchor text within AI Overview that redirects users to AI Mode instead of a webpage, another sign of Google pushing users toward its AI search experience.
Google AI Mode is testing sending users directly to retailer websites instead of opening the free listing comparison panel, raising questions about visibility for other listed stores.
Two websites can recommend each other for good reasons. Here’s how to tell when a useful connection has become a link exchange you should avoid.