NHN Corp, whose sites include Naver the leading Korean search engine, announced expansion plans starting with the Japanese market, according to an Associated Press report.
Naver uses a community based method for its search results with users helping each other find answers. This method works well within the Asian culture, according to the NHN CEO.
“In the search sector, we can provide users with a meaningful service based on a social and cultural foundation,” NHN CEO Chae Hwi-young said. “In this regard, Japan could be a model very similar to South Korea. I believe Japan is where we can excel more than anywhere else.”
NHN also plans to enter the English, Chinese, Arabic, Vietnamese and other markets.
The Japanese engine will launch late 2007.