ValleyWag reported that Facebook is now providing 19% of Google’s search traffic, add in 3% or so from MySpace (that could get higher if implemented better) and the fact that Twitter is fast becoming a major traffic source for many websites and you can start to see the influence that social media have on search.
Granted Google has strong relationships with most of the social media companies, but if that were to change Google could see a drop in their high percentage of market share, Wonder why Microsoft has not thought of this yet!
Bing is adding a search link inside expanded People Also Ask questions, allowing users to run a new search for the same question and explore more results beyond the answer provided.
Bing appears to be testing a dark mode for its search results page, with the SERP switching from light to dark mode during a search. This follows Google's earlier dark mode testing on search results.
Google AI Mode is testing a bold follow-up query with an arrow at the bottom of answers that turns into a new AI Mode query when clicked, another sign Google wants users to stay in AI Mode.
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