SEW Experts: Should You Join the PageRank Hysteria?

PageRank is the SEO equivalent of a stock ticker. How much time do you want to invest watching the PR ticker? In today’s Searching for Meaning column, “Should You Join the PageRank Hysteria?,” Kevin Ryan takes a look at the buzz surrounding this nonevent to find some meaning in this mess.

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Google’s PageRank algorithm, explained

In their original paper presenting Google, Larry and Sergey define PageRank like this: PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)). We dive into what that really means.

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4 Mistakes Agencies Make to Lose Clients

Not understanding the client's business or economics, not doing enough keyword and competitive analysis, using a generic proposal template, and lack of communication and reporting the wrong metrics will cost you future business and current clients.