Google Reader Not Yet in Universal Search

Google Blogoscoped reports that an internal video titled Nooglers And The PDB: Reactor (Ben Darnell, September 6, 2007) was leaked from Google. Nooglers is the internal term for new Googlers, and Reactor is the internal code word for Google Reader.

There were a number of interesting points that Google Blogoscoped extracted from the video. One particularly interesting one was that there is no plan to integrate Google Reader with Universal Search: “This is because Universal Search doesn’t provide its backends with user IDs (so Gmail results can’t be shown either), and because it requires a lookup time of less than 1/4 second”.

My own suspicion is that while there may be no short term plan to do this type of integration, Google would like to do this over the longer term. There is a strong commitment to Universal Search and Personalization within Google, and taking advantage of user specified feeds makes a lot of sense. After all, by subscribing to a feeed, a user is indicating that they trust that feed as a source of information.

TaggedGoogle
Want SEW higher in your Google results?Add as a preferred source

More in Industry

View more
Content

The Search Engine Watch Top 5!

Gripping reads from 2022 that informed, amazed, and helped SEOs and search marketers tackle Google’s googlies and global dynamics