SEW Experts: The Great Link Buying Debate

In today’s Link Love column, “The Great Link Buying Debate,” Sage Lewis reviews the arguments for and against buying links, which was a hot topic at SES San Jose last week. Like all topics, buying credibility or exposure in any realm is never as black and white as we would all like to believe.

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Have We Lost All Control?

In the age of social media, marketers are not controlling the message. So the next time you have a promotion, ask yourself what you can do to get people talking about it.