We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
From the SEW blog:
Organic Search
- Retailers Not Paying Enough Attention to SEO
A new study from Oneupweb finds that the Top 100 retailers are not paying enough attention to SEO for their Web sites. - Aaron Wall Looks Inside Mind Of Google Engineer
Using a much more educated and sarcastic spin on the New York Times article about Google’s search engineers, Aaron Wall has given some insight into many of the factors Google engineers deal with. - Dynamic URLs and Crawlers
There has long been a myth out there that search engine crawlers don’t like dynamic web pages. A better way to say it is that search engine crawlers don’t really like lots of parameters on URLs. - Open Those Gates Already
How search-engine friendly are the Top 100 U.S. newspapers on the web? Not enough.
Search Advertising
- Google, Yahoo Launch Click Fraud Resource Centers
Google and Yahoo each launched new resource centers to educate advertisers about the dangers of click fraud and the efforts being made to prevent it. - SEW Experts: Google’s Local Search Land Grab
Tony Wright tells you how you can help Google to digitize local search information, and help yourself in the process.
Linking Issues & Social Media
- Google Changes Link Building Wording, Recips Could Be Okay
It is interesting that Google is now stating that excessive reciprocal links are bad, not all recip links. - The site you are buying links from is not Yahoo!
Even carefully chosen sites that you buy links from must be treated very differently than Yahoo. - SEW Experts: Link Building for Large Corporate Sites
Chris Boggs gives you a quick course in advanced link building for enterprise-level SEO projects. - SEW Experts: Integration: Key Element of Link Building
Sage Lewis discusses a key element of link building: integration, the process of incorporating something special into your Web site to attract linking partners.
Analytics & ROI
- Market Motive – A new option for learning about Online Marketing
John Marshall, Michael Stebbins, and Avinash Kaushik announced today the founding of Market Motive, a new venture which aims to provide a variety of online educational services focused on online marketing. - SEW Experts: Survey-Based Customer Satisfaction Tool
Eric Enge tells you about a Web-based tool that can help you learn what customers think about your site, and which areas are in need of an upgrade.
Local & Mobile Search
- Google Explains its Wireless Dreams
Google posted to its Public Policy Blog last night to share its ambitions around the upcoming “white space” auction the FCC will hold to sell off unused TV spectrum. - SEW Experts: This Just In, Google Recruits Local Sales Force
Gregg Stewart gives you a heads up on Google Local Business Referrals and continues his review of local search strategies by covering underutilized local media sources. - Yahoo! Local Gets a Facelift
Many of these changes represent a new effort to bring out user generated content, and to motivate users to participate in user reviews.
Vertical & Specialty Search
- Golf Course Search Engine Helps Find Your Way Out of the Rough
I see a time when many such engines exist, along side a portal or community dedicated to the particular niche - ClipBlast! to Automatically Index Metacafe Content
The National Science Foundation gave just under $100,000 to the University of Charleston for the development of a music search engine that uses aesthetic similarity. - National Science Foundation Funds Music Search Engine
The National Science Foundation gave just under $100,000 to the University of Charleston for the development of a music search engine that uses aesthetic similarity.
Small Business/Big Brand SEM
- SEW Experts: Understanding the Search Landscape
Aaron Shear tells you how to answer the pesky questions about search rankings from upper management. - Small Business Owners can Learn SEO
Small business people can — and should — learn SEO, as illustrated by a San Diego chiropractor and Matt Cutts.
In-House & Outsourcing
- SEW Experts: How to Select a Search Engine Optimization Firm
Mark Jackson points out some issues to keep in mind when selecting a vendor to handle your search engine optimization efforts.
SEM Industry Issues
- American Airlines Suing Google Over Trademark Violation
Seems American Airlines has not read about previous law suits over trademark terms as keywords. - Optimizing your SES San Jose Schedule
Still trying to figure out which of the 73 sessions to attend at next week’s Search Engine Strategies conference? Let Greg Jarboe guide you with his optimized schedules for paid- and organic-focused search marketers. - Interview with Danny Sullivan
Danny has been telling people for years that vertical search and personalization are coming, but now that they are both here he wonders “what do I tell them now?” - SES Advisory Board Members Named
Today, the first group of 15 advisors has been named to the SES Advisory Board, focusing on the U.S. Search Engine Strategies events. - Women of SEO Luncheon Monday August 20
Li Evans at Marketing Gurus is organizing a Women of Search luncheon Monday August 20 during SES. - SES: The Benefits of Repeat Visits
According to Craig Paddock, who has attended 17 consecutive U.S. SES events, there are benefits for repeat visitors. - Microsoft Completes aQuantive Acquisition
Microsoft has completed the acquisition of aQuantive, and has created a new Advertiser and Publisher Solutions (APS) Group to fit it in. - Search Engine Strategies Updates
Search Engine Strategies San Jose is just a week away. Everyone who’s ready for an intense week of immersion in the latest and greatest thinking in the search industry (not to mention the heroic levels of drinking that seems to always go along with it), raise your hand.
Searching/Search Technologies
- SEW Experts: Google vs. the World
Kevin Ryan is here to tell you that privacy is dead and your future lies in everyone else’s hands. - Report: Search, Content See Highest Increase in Time Spent Online
The amount of time people spend searching online has increased by 35 percent since 2003, a growth rate second only to the amount of time people spend with content online. - Portal and Search Engine Satisfaction Ratings
The American Consumer Satisfaction Index has posted new Customer Satisfaction Indices for a wide range of companies, including a number of portal/search engine companies.
More from the SEW Blog
- Google Adds Malware Tool To Webmaster Central Tools
Users can now more easily find and fix problems with a site suspected of delivering malware. - Ask Ads Shift Direction (for the Better)
It seems that Ask.com has shifted course a bit with its latest ad, simple and to the point. - Google shuts down paid video clips
It appears that Google may have acted in advance of their originally announced August 15 date and already phased out its paid program.
Search Headlines
We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.
- Yahoo’s Exec Departures: Brain Drain or Natural Exodus?, ClickZ
- American Airlines Files Trademark Infringement Case Against Google, ClickZ
- 19 reasons not to read my SEO blog, Cornwall SEO
- Tis the Season to Start Optimizing for the Holidays, Search Engine Guide
- Google PageRank & Play-Doh, Search Engine Journal
- SEO is More Important Than Ever, Search Engine Guide
- Rumor: Was the Gdrive Release Canceled?, Google Blogoscoped
- Aggressively Seeking Links: How Much Is Too Much?, Search Engine Land
- Google Launches Answers in China, Read/Write Web
- IAB, DMA, and SEO: WTF?, SEO Speedwagon
- Don’t let SEO distract you from Business, Johnon
- 10 Truths About Obtaining Better Google Rankings, 15 Digital Marketing