Seems American Airlines has not read about previous law suits over trademark terms as keywords. According to a report by TechDirt, they have decided to go to court and see how their lawyers fare against the well trained and precedent backed Google team.
American Airlines Suing Google Over Trademark Violation
Want SEW higher in your Google results?Add as a preferred source
More in Industry
View moreThe Search Engine Watch Top 5!
Gripping reads from 2022 that informed, amazed, and helped SEOs and search marketers tackle Google’s googlies and global dynamics
The ultimate 2022 Google updates round up
Summarizing the rumored and confirmed updates Google launched this year, their impact on page rankings and SEO strategy
Is Google headed towards a continuous “real-time” algorithm?
What a future-focused search landscape would look like and who could benefit