EngineReady has shared a great tip about camoflaging your ppc ads from your competitors in a recent article.
Finding out where your competitors are headquartered and using geotargeting to lower your ad positions in their area shows them a different hand than the one you are actually playing.
Thanks guys I liked that one!
Google is testing clickable anchor text within AI Overview that redirects users to AI Mode instead of a webpage, another sign of Google pushing users toward its AI search experience.
Google AI Mode is testing sending users directly to retailer websites instead of opening the free listing comparison panel, raising questions about visibility for other listed stores.
Two websites can recommend each other for good reasons. Here’s how to tell when a useful connection has become a link exchange you should avoid.