EngineReady has shared a great tip about camoflaging your ppc ads from your competitors in a recent article.
Finding out where your competitors are headquartered and using geotargeting to lower your ad positions in their area shows them a different hand than the one you are actually playing.
Thanks guys I liked that one!
Bing is adding a search link inside expanded People Also Ask questions, allowing users to run a new search for the same question and explore more results beyond the answer provided.
Bing appears to be testing a dark mode for its search results page, with the SERP switching from light to dark mode during a search. This follows Google's earlier dark mode testing on search results.
Google AI Mode is testing a bold follow-up query with an arrow at the bottom of answers that turns into a new AI Mode query when clicked, another sign Google wants users to stay in AI Mode.
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