After a false start last month, Microsoft this weekend upgraded adCenter and gave advertisers the ability to add negative keywords at the campaign level, instead of just at the ad group level within campaigns.
According to the adCenter blog, “Negative keywords are specific words or phrases that help prevent your ads from being displayed to customers who are unlikely to click them. For example, if your ad sells televisions and you have specified ‘TV’ as a keyword, but you don’t want search queries to produce results on entertainment-type searches, you could specify ‘listings,’ ‘soap,’ and ‘show’ as negative keywords.”
Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, challenges, industry trends.
Voice search has been identified by the world’s leading technology providers as a huge opportunity to acquire market share over the next decade. It currently lacks mainstream adoption - but all that could change before long. So who is in the lead for the voice search "space race"?
This week sees the launch of our Marketer's Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future.
