Yahoo has added a Search Suggest feature to its Web search box on Yahoo.com. A user is presented with a likely search term when they begin typing a query into the search box. It’s intended to prevent misspellings, as well as aid in the discovery of refined or related queries.
The feature has been available in the Yahoo Toolbar for Firefox since March.
The ad tech and search industry are precarious that Google will use this as a new way to establish market dominance that feeds its own interests. Google expert, Susan Dolan details on the current realities and future trends