Market intelligence firm Umbria will launch a subscription-based “Blog Tribe Analysis” service to create customized reports that monitor online discussions in a given area. Targeted at marketers that don’t want to spend a premium on custom reports from companies like Cymfony, Nielsen BuzzMetrics or Brandimensions, the service will create reports by identifying bloggers with common characteristics, then analyzing all posts to discover adjacent interests. Zach Rodgers has more details in his ClickZ News story, Blog Monitoring Service Analyzes Tribal Interests.
Umbria Plans Blog Monitoring on the Cheap
Want SEW higher in your Google results?Add as a preferred source
More in SEO
View moreGoogle tests removing the line below the header in search results
Google appears to be testing the removal of the thin line below the header in search results, though it’s unclear whether it’s an intentional test or a display bug.
Google tests AI Mode side panel in Search results
Google is showing an AI Mode side panel next to Search results, which displayed a ‘signed out’ message in Incognito and may list chat history for signed-in users.
Semrush says Google is feeding rank trackers bad results, but impact is limited
Google is serving swapped results to scrapers. Semrush, AccuRanker and Nozzle explain what it does to ranking data.