Court Supports Google’s View on Trademarks

Seems the courts have taken the same view of trademark use in online advertsing as Google has, according to a report at TechDirt.

Eric Goldman’s blog that TechDirt refers to stated “The court holds that, as a matter of law, the use of keyword-triggered ads and keyword metatags cannot confuse consumers if the resulting ads/search results don’t display the plaintiff’s trademarks”.