Shankar Gupta of OnlineMediaDaily reports that CNN.com has selected Inform Technologies to provide an on-site news search engine that “allows users to search other news sources without leaving the CNN site.”
Launched in July 2006, Inform’s publisher service allows news sites to offer their users comprehensive on-site news search, in the hopes of discouraging Web users from leaving sites to visit news search engines like Google News and Yahoo! News. The service also allows publishers to build special areas on their sites focused on specific topics or keywords.