After Peace for all mankind, what do web publishers really want for the Holidays?
Harmony: buying that truly works the same way, across all engines. Understanding: the ability to see how keyword buys relate to each other. Brotherhood: some way to take that Understanding into my banner buys. Love: that targeters and branders all get along.
Google spam update finished rolling out on October 8 after nearly two weeks, far longer than past spam updates, with heavy volatility reported on several dates.