Read the latest from MSN about its Behavioral Search, in recent MediaPost interview.
It’s interesting that behavioral search produced CTRs up to 76% higher than before. This is still based on whomever signs up for Passport. Call me ignorant, but this seems like a small and maybe even unrepresentative group. Let’s say it is better than NOT having a group who self-reports age, sex and even more about their interests. Is it valid to connect the interests and searches back to these profiles for people who don’t participate in Passport?
Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists.
Two of Bing's search products got makeovers this week. Bing Video has streamlined its look with a redesign from the ground up. And Bing News also got an updated look, with a more natural feel for reading headlines and trending stories.
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