Search Headlines & Links: July 13, 2006

Below, a recap of stories posted today to the Search Engine Watch Blog, along
with other items we’ve spotted but not blogged separately:

  • Daily
    SearchCast, July 13, 2006: SES Latino; Yahoo’s Expansion To US Hispanic Sites;
    Google Does Radio Ads Survey & More!
    Today’s search podcast covers the SES Latino show that just concluded in
    Miami; a new Yahoo deal to reach Hispanics; Google & radio ad moves; search
    engine office expansions; Google Force One revisited and more!
  • Google
    Adds Supports For NOODP Tag To Opt Out Of ODP Titles
    Singing for joy! Google has now added support for the NOODP tag that MSN
    initiated on May 22nd of this year. Yes, Danny asked for this back in June,
    and now Google has granted our wish. If you have one of those pesky titles
    pulled from the ODP (dmoz.org) directory, don’t fret it, just add the NOODP
    tag. How do you do it? Just add <META NAME=”ROBOTS” CONTENT=”NOODP”> to your
    page source. If you want to just exclude MSN use <META NAME=”msnbot” CONTENT=”NOODP”>
    if you just want to exclude Google use <META NAME=”googlebot” CONTENT=”NOODP”>….

  • Speculation: Google To Begin Selling Radio Ads Through AdWords Soon
    TechToolBlog said he received a survey from Google specifically asking
    questions about radio ads. Most of the questions in the survey are related to
    radio ads, see the screen captures here or the close ups Donna Bogatin has
    done here. He said that last time Google sent out a survey, it was about print
    ads, and then they ran print ads soon after. Keep in mind, DMarc Broadcasting,
    currently sells radio ads, but this seems like Google may begin pushing
    AdWords advertisers into the radio ad game….
  • AdSense
    Consulting Group Fed Up With Google AdSense
    Wired has a story on AdSense, not Google AdSense, but AdSense Consulting, the
    company who registered AdSense.com back in 1996….
  • More
    Details On Google Sitemaps Query Stats
    DaveN at ThreadWatch posted his love/hate for Google Sitemaps, but what I find
    to be the most interesting part is the discussion taking place in his post at
    his blog. Vanessa Fox, Google Engineering, from the Inside Google Sitemaps
    blog posted a comment at Dave’s blog explaining why a the Sitemaps query stats
    may say you come up for a popular term even though you don’t mention that term
    or phrase on your pages of your site….
  • Yahoo
    Reaches Out To U.S. Hispanics Via Deal With Hispanic Digital Network
    ClickZ reports that Yahoo has reached a deal with Hispanic Digital Network (HDN)
    to supply web search and sponsored search listings for HDN’s 70+
    Spanish-language Web sites. Reportedly, this gives Yahoo access to 2.8 million
    U.S. Hispanic visitors per month. The ads will be both in Spanish and English,
    not based on geo-location but based on the language used in the query. Yahoo
    would like to see more Spanish content web sites developed in the future,
    according to Peter Celeste, regional general manager for the Americas for
    Yahoo Search and Search Marketing. For more information on the Hispanic
    market, check…
  • Counting
    Links At The Search Engines
    Rand has an excellent post on how to get your hands dirty by manually checking
    your links at the various search engines. He reviews Google’s link command and
    how bad it is. He also reviews MSN’s link command and explains how you can add
    modifiers to the link or linkdomain commands (i.e. exclude site A from the
    command). Rand then reviews the Yahoo link command, and explains that although
    Yahoo has Site Explorer, the “most accurate” result set still comes from
    search.yahoo.com. He recommends you use search.yahoo.com and then append
    &b=999 to the end of the URL manually. Like MSN,…

Headlines & News From Elsewhere

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