Massive is heading east, way east. The in-game advertising network has joined forces with online entertainment and game tech company Webzen to provide in-game ads to two upcoming massively multiplayer online games, first-person shooter Huxley (out next year), and the urban action game All Points Bulletin, to be released in ’08. This is the first time Massive will reach the Asian market.
MSN in Asia will act as the sales force for the games and clients in the region, a spokesperson told ClickZ News.
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete?
While mobile apps seem to be monopolizing much of search, SEO and SEM are not going anywhere anytime soon. But industry participants agree that the execution of search marketing has to change.
Google changes its algorithm based on current search behaviors so it makes sense that Dot Brands don't affect ranking - however, there's a strong possibility that could change in the future.
We use cookies to understand how our site is used and to improve it. Cookie policy
Massive is heading east, way east. The in-game advertising network has joined forces with online entertainment and game tech company Webzen to provide in-game ads to two upcoming massively multiplayer online games, first-person shooter Huxley (out next year), and the urban action game All Points Bulletin, to be released in ’08. This is the first time Massive will reach the Asian market.